Transform Your Brand

So you’re ready to start building your business website and you’re wondering if you should get your friend to take your photos or hire a professional photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong!

If you take your business seriously, then you’ll want to take your website and online presence seriously. You want your potential customers to have a great first impression when they visit your website. I know it may sound expensive to hire a professional photographer, however the benefits outweigh the costs.

Define Your Brand’s Story

When you work with a brand photographer, he or she will know how to take the best photos that align to your brand. There are many things to consider when doing a brand photoshoot — your wardrobe attire, colors, scenery, lighting, backdrop, mood, and the story portrayed through the photos. Each one of these items need to properly align with your brand’s identity. In your photos, you’ll also want to portray the services your business offers while also making a connection with your audience. 

Create Quality Action Shots

Your brand photographer will help you pick the best location for your photoshoot and direct you to the best natural poses and facial expressions. A professional photographer understands how to use the best lighting to capture quality images. They’ll know the best angles and backdrops. They’ll also have quality equipment and know how to edit your final photos. It’s easier to hire someone to do all this leg work for you. Your professional brand photographer will also take photos that tell a visual story to your audience. The best brand photos are action shots that clearly show your business’s services and products. You want potential clients to look at your photos and know exactly what type of business you have. When you share your photos online, other people will share them too. You want your best photos of yourself and brand shared online. Quick tip … for SEO purposes, you’ll want to avoid stock photos on your website because it hurts your website’s SEO rating.

Make a Lasting Impression

When you present your brand professionally, people will take you and your business seriously. The first impression that someone makes about your brand can be a lasting impression. Consistent brand photos create brand recognition and trust with your audience. So you can see, it’s worth the investment to hire a professional brand photographer. You’ll have a bold presence that stands out online, plus you’ll have quality photos to keep for a lifetime.

*If you are in the Gwinnett county area in Georgia and need professional photos, email me at hello@melanielatrelle.com. I specialize in brand photography. We’ll create photos that bring you and your brand to life.

Until Next Time…..

Melanie Latrelle