What makes up a brand? Before starting my branding and web design business, I used to think a brand was a logo and a few colors. The more I served other entrepreneurs, I found out that it is so much more! If you’re a solopreneur, your brand starts with YOU! Who are you? Can you […]
If you’re open to getting a little personal with your target audience, it can help build your brand. You don’t have to be an open book. You can begin with sharing your journey to starting your own business. Telling your story will allow people to connect with you and understand more about you. People love […]
Your brand statement is different from your vision or mission statements. All of these statements can complement each other, however, on your website you want to put your brand statement on the home page, preferably at the top of the page. Your brand statement will help people understand what your business offers and the benefit […]
Do you need your business to bring in more clients? Learn why your lackluster website is causing you to lose clients and get tips to improve your website.