Melanie Latrelle Grandoit

The Blog of

Branding . Web Design . Photography




You’re ready to start building your website and you’re wondering if you should get your friend to take your photos or hire a professional brand photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong! If you take your business seriously, then I know you take your website […]

Business, Photography

October 12, 2020

How Professional Brand Photography Can Benefit Your Business

Melanie Latrelle Grandoit - Professional Brand Photographer
Find the confidence you need to thrive in business.

Find the Confidence You Need to Thrive in Business

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]

September 30, 2020


How can an email list benefit your business? Having an email marketing list is important when running a small business. An email list is how you build your target audience so you can directly sell your services to them. Email campaigns have become a proven way to increase business sales. An email list also allows […]


August 28, 2020

Build Your Email Marketing List For Free

Woman on computer building her email marketing list.
Feeling ignored by potential clients?

Feeling Ignored By Potential Clients?

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

July 29, 2020

Brand Voice, Business

Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]


July 12, 2020

Know Your Ideal Client

Find your target audience by creating your ideal client avatar.
Make sure your website is working for you and getting results!

Is Your Website Working for You or Against You?

What’s the purpose of having a website? You may hear people say there’s no need for a website and that you only need to use your free social media accounts. Social media is great for bringing awareness to your brand and your business, however, since you don’t own your social media accounts or followers, the […]

May 28, 2020

Business, Web Design

10 Mistakes People Make When Starting a Business It’s funny because I never had intentions of becoming an entrepreneur even though I graduated with a Bachelor of Business Administration degree. When I chose my college major in Computer Information Systems, it was because I liked computers and I thought I could make a lot of […]


April 28, 2020

Avoid These Mistakes When Starting Your Business

Avoid These Business Mistakes
Melanie Latrelle Grandoit wearing a spring dress and laughing.

Before You Start Your Business, Ask Yourself These 3 Questions

1. Why do I want to start a business? What is your WHY? You want to always start with WHY. Do you want to make a difference in this world with your product or service or is your main focus to only make money? Making money should not be the only reason you want to […]

April 12, 2020


Improve Your Website Today

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Do you need your business to bring in more clients? Learn why your lackluster website is causing you to lose clients and get tips to improve your website.