Melanie Latrelle Grandoit

The Blog of

Branding . Web Design . Photography




Addressing Insecurity in Business So many emotions can arise when starting a business for the first time. Feelings of joy, insecurity, fear, confidence, doubt, and excitement. It can definitely be an emotional roller coaster. When I first started my web design business, I was super excited and confident to help other business owners with their […]


January 28, 2021

Addressing Insecurity In Business

Addressing Insecurity In Business - Melanie Grandoit is standing wearing gold pants.
Love on your clients, it's good for business

Love on your clients, it’s good for business

Want repeat business and referrals? Show your clients some love and appreciation. Have you ever done business with a person or business and the feeling or experience you had with them was just so-so? There was nothing special about it and you didn’t really feel like they appreciated your business. When we have these types […]

December 28, 2020


The reason why I started a business goes deeper than to just make money. We all have a gift that can positively impact someone’s life. I love it when people find their God-given purpose and take the steps of faith to do what God created them to do. It takes a lot of faith to follow […]


December 12, 2020

Why I Do What I Do

Why I Do What I Do - Make an impact with your business
Eliminate burnout and get organized in your business.

Eliminate Burnout and Get Organized in Your Business

Being organized in your personal life and your business can greatly reduce stress, anxiety, and allow you to get precious time back. If you’re a solopreneur like me, then you know it is a lot of work to build all the moving parts of your business. I’ve learned how to utilize tools and resources that […]

November 28, 2020


What I Learned In My First Year Of Business In 2019, I left corporate America for a number of reasons –  I had lost vision over my life and forgot how to dream for myself.  I couldn’t imagine sitting in that gray cubicle for the next 30-35 years  I felt my soul dying  I had […]


November 12, 2020

What I Learned In My First Year Of Business

Melanie Latrelle Grandoit - what I learned in my first year of business
Find the confidence you need to thrive in business.

Find the Confidence You Need to Thrive in Business

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]

September 30, 2020


Shift Your Mindset from Desperate Sales Tactics to Serving Your Clients with Excellence. Marketing and selling your services can be a challenge, especially for new business owners. Most of us want to avoid becoming that desperate salesperson that we’ve encountered way too many times. This avoidance can eventually lead to not selling or marketing your […]


September 12, 2020

To Sell Is To Serve

To Sell Is To Serve
Feeling ignored by potential clients?

Feeling Ignored By Potential Clients?

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

July 29, 2020


Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]


July 12, 2020

Know Your Ideal Client

Find your target audience by creating your ideal client avatar.
Avoid These Business Mistakes

Avoid These Mistakes When Starting Your Business

10 Mistakes People Make When Starting a Business It’s funny because I never had intentions of becoming an entrepreneur even though I graduated with a Bachelor of Business Administration degree. When I chose my college major in Computer Information Systems, it was because I liked computers and I thought I could make a lot of […]

April 28, 2020


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