You’re ready to start building your website and you’re wondering if you should get your friend to take your photos or hire a professional brand photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong! If you take your business seriously, then I know you take your website […]

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]

How can an email list benefit your business? Having an email marketing list is important when running a small business. An email list is how you build your target audience so you can directly sell your services to them. Email campaigns have become a proven way to increase business sales. An email list also allows […]

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]

What’s the purpose of having a website? You may hear people say there’s no need for a website and that you only need to use your free social media accounts. Social media is great for bringing awareness to your brand and your business, however, since you don’t own your social media accounts or followers, the […]

10 Mistakes People Make When Starting a Business It’s funny because I never had intentions of becoming an entrepreneur even though I graduated with a Bachelor of Business Administration degree. When I chose my college major in Computer Information Systems, it was because I liked computers and I thought I could make a lot of […]

1. Why do I want to start a business? What is your WHY? You want to always start with WHY. Do you want to make a difference in this world with your product or service or is your main focus to only make money? Making money should not be the only reason you want to […]