Melanie Latrelle Grandoit

The Blog of

Branding . Web Design . Photography




Addressing Insecurity in Business So many emotions can arise when starting a business for the first time. Feelings of joy, insecurity, fear, confidence, doubt, and excitement. It can definitely be an emotional roller coaster. When I first started my web design business, I was super excited and confident to help other business owners with their […]


January 28, 2021

Addressing Insecurity In Business

Addressing Insecurity In Business - Melanie Grandoit is standing wearing gold pants.
Love on your clients, it's good for business

Love on your clients, it’s good for business

Want repeat business and referrals? Show your clients some love and appreciation. Have you ever done business with a person or business and the feeling or experience you had with them was just so-so? There was nothing special about it and you didn’t really feel like they appreciated your business. When we have these types […]

December 28, 2020


The reason why I started a business goes deeper than to just make money. We all have a gift that can positively impact someone’s life. I love it when people find their God-given purpose and take the steps of faith to do what God created them to do. It takes a lot of faith to follow […]


December 12, 2020

Why I Do What I Do

Why I Do What I Do - Make an impact with your business
Eliminate burnout and get organized in your business.

Eliminate Burnout and Get Organized in Your Business

Being organized in your personal life and your business can greatly reduce stress, anxiety, and allow you to get precious time back. If you’re a solopreneur like me, then you know it is a lot of work to build all the moving parts of your business. I’ve learned how to utilize tools and resources that […]

November 28, 2020


What I Learned In My First Year Of Business In 2019, I left corporate America for a number of reasons –  I had lost vision over my life and forgot how to dream for myself.  I couldn’t imagine sitting in that gray cubicle for the next 30-35 years  I felt my soul dying  I had […]


November 12, 2020

What I Learned In My First Year Of Business

Melanie Latrelle Grandoit - what I learned in my first year of business
Melanie Latrelle Grandoit - Professional Brand Photographer

How Professional Brand Photography Can Benefit Your Business

You’re ready to start building your website and you’re wondering if you should get your friend to take your photos or hire a professional brand photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong! If you take your business seriously, then I know you take your website […]

October 12, 2020

Business, Photography

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]


September 30, 2020

Find the Confidence You Need to Thrive in Business

Find the confidence you need to thrive in business.
Woman on computer building her email marketing list.

Build Your Email Marketing List For Free

How can an email list benefit your business? Having an email marketing list is important when running a small business. An email list is how you build your target audience so you can directly sell your services to them. Email campaigns have become a proven way to increase business sales. An email list also allows […]

August 28, 2020


How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

Brand Voice, Business

July 29, 2020

Feeling Ignored By Potential Clients?

Feeling ignored by potential clients?
Find your target audience by creating your ideal client avatar.

Know Your Ideal Client

Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]

July 12, 2020


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