Where can you find free stock photography and free fonts? High-quality photos make for a great website. I highly recommend personalizing your website by including professional photos of yourself so your audience can connect with you. If you ever need additional photos for your website, blog, or social media, there are great stock photography websites […]

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]

If you’re open to getting a little personal with your target audience, it can help build your brand.  You don’t have to be an open book. You can begin with sharing your journey to starting your own business. Telling your story will allow people to connect with you and understand more about you. People love […]

Your brand statement is different from your vision or mission statements. All of these statements can complement each other, however, on your website you want to put your brand statement on the home page, preferably at the top of the page. Your brand statement will help people understand what your business offers and the benefit […]

What’s the purpose of having a website? You may hear people say there’s no need for a website and that you only need to use your free social media accounts. Social media is great for bringing awareness to your brand and your business, however, since you don’t own your social media accounts or followers, the […]

Ok, so what is this SEO you keep hearing about? SEO stands for Search Engine Optimization. It’s a fancy term for how your website gets found on the internet. When people search for your products, services, or business name, you want your website to appear on the first page results. You want your website to […]

10 Mistakes People Make When Starting a Business It’s funny because I never had intentions of becoming an entrepreneur even though I graduated with a Bachelor of Business Administration degree. When I chose my college major in Computer Information Systems, it was because I liked computers and I thought I could make a lot of […]

1. Why do I want to start a business? What is your WHY? You want to always start with WHY. Do you want to make a difference in this world with your product or service or is your main focus to only make money? Making money should not be the only reason you want to […]

I Quit My Corporate Job Without a Career Plan (Part 2) Read Part 1 Before I quit my job, I came to the hurtful realization that I had other false gods or idols in my life. Wait, what?! Hush yo mouth! No way, I’m a Believer and I love God. Uh…well…my actions showed differently. God […]