You’re ready to start building your website and you’re wondering if you should get your friend to take your photos or hire a professional brand photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong! If you take your business seriously, then I know you take your website […]

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]

Shift Your Mindset from Desperate Sales Tactics to Serving Your Clients with Excellence. Marketing and selling your services can be a challenge, especially for new business owners. Most of us want to avoid becoming that desperate salesperson that we’ve encountered way too many times. This avoidance can eventually lead to not selling or marketing your […]

How can an email list benefit your business? Having an email marketing list is important when running a small business. An email list is how you build your target audience so you can directly sell your services to them. Email campaigns have become a proven way to increase business sales. An email list also allows […]

Where can you find free stock photography and free fonts? High-quality photos make for a great website. I highly recommend personalizing your website by including professional photos of yourself so your audience can connect with you. If you ever need additional photos for your website, blog, or social media, there are great stock photography websites […]

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]

If you’re open to getting a little personal with your target audience, it can help build your brand.  You don’t have to be an open book. You can begin with sharing your journey to starting your own business. Telling your story will allow people to connect with you and understand more about you. People love […]

Your brand statement is different from your vision or mission statements. All of these statements can complement each other, however, on your website you want to put your brand statement on the home page, preferably at the top of the page. Your brand statement will help people understand what your business offers and the benefit […]

What’s the purpose of having a website? You may hear people say there’s no need for a website and that you only need to use your free social media accounts. Social media is great for bringing awareness to your brand and your business, however, since you don’t own your social media accounts or followers, the […]