Melanie Latrelle Grandoit

The Blog of

Branding . Web Design . Photography




You’re ready to start building your website and you’re wondering if you should get your friend to take your photos or hire a professional brand photographer. I mean it’s just photos, right? It shouldn’t matter if they look professional or not? Wrong! If you take your business seriously, then I know you take your website […]


October 12, 2020

How Professional Brand Photography Can Benefit Your Business

Melanie Latrelle Grandoit - Professional Brand Photographer
Find the confidence you need to thrive in business.

Find the Confidence You Need to Thrive in Business

Are you a solopreneur who sometimes finds it challenging to run your business with confidence? Does doubt, worry, or fear creep in? Do you worry about not finding clients or meeting revenue goals? If you deal with self-doubt, then you are not alone. Starting a new business can be intimidating because the health and wealth […]

September 30, 2020


Shift Your Mindset from Desperate Sales Tactics to Serving Your Clients with Excellence. Marketing and selling your services can be a challenge, especially for new business owners. Most of us want to avoid becoming that desperate salesperson that we’ve encountered way too many times. This avoidance can eventually lead to not selling or marketing your […]


September 12, 2020

To Sell Is To Serve

To Sell Is To Serve
Woman on computer building her email marketing list.

Build Your Email Marketing List For Free

How can an email list benefit your business? Having an email marketing list is important when running a small business. An email list is how you build your target audience so you can directly sell your services to them. Email campaigns have become a proven way to increase business sales. An email list also allows […]

August 28, 2020

Web Design

Where can you find free stock photography and free fonts? High-quality photos make for a great website. I highly recommend personalizing your website by including professional photos of yourself so your audience can connect with you. If you ever need additional photos for your website, blog, or social media, there are great stock photography websites […]

Web Design

August 12, 2020

Find Free Stock Photos and Fonts

photo of great stock photos
Feeling ignored by potential clients?

Feeling Ignored By Potential Clients?

How to connect with your audience so they will listen and buy what you’re selling.  Do you feel like you’ve done your best to showcase how great your business is and how you can help your customers? Maybe you have a lot of experience in your industry, a beautiful website, and a great product or […]

July 29, 2020


Create your Ideal Client Avatar Do you know your target audience for your brand? Your target audience includes people who value your products and services and will pay for them. You can identify people in your target audience by creating your Ideal Client Avatar (ICA). This is a profile of a single person who represents […]


July 12, 2020

Know Your Ideal Client

Find your target audience by creating your ideal client avatar.
Melanie's Story with multiple pictures from her life.

Build Your Brand with Your Story

If you’re open to getting a little personal with your target audience, it can help build your brand.  You don’t have to be an open book. You can begin with sharing your journey to starting your own business. Telling your story will allow people to connect with you and understand more about you. People love […]

June 28, 2020


Your brand statement is different from your vision or mission statements. All of these statements can complement each other, however, on your website you want to put your brand statement on the home page, preferably at the top of the page. Your brand statement will help people understand what your business offers and the benefit […]


June 12, 2020

How to Craft Your Brand Statement

How to craft your brand statement
Make sure your website is working for you and getting results!

Is Your Website Working for You or Against You?

What’s the purpose of having a website? You may hear people say there’s no need for a website and that you only need to use your free social media accounts. Social media is great for bringing awareness to your brand and your business, however, since you don’t own your social media accounts or followers, the […]

May 28, 2020

Web Design

Improve Your Website Today

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Do you need your business to bring in more clients? Learn why your lackluster website is causing you to lose clients and get tips to improve your website.